PepsiCo’s New Lemon Lime Soda, Starry

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PepsiCo’s new lemon-lime soda, Starry, is set to take the market by storm with no caffeine and regular and sugar-free versions available for Gen Z consumers – hoping to take away market share from Coca-Cola’s Sprite in its dominant position.

Starry has officially arrived on store shelves to replace Sierra Mist. Starry has made changes similar to Sierra Mist’s in that cane sugar has been replaced with high fructose corn syrup; otherwise, the ingredients appear identical.

It’s a lemon-lime soda.

PepsiCo recently unveiled Starry, their brand-new lemon-lime soda launched in January 2023 to compete against The Coca-Cola Company’s Sprite and Keurig Dr. Pepper’s 7 Up. Starry is offered regular and sugar-free varieties without caffeine – PepsiCo is targeting Gen Z consumers through this release and believes they may take as much as 5- 10% market share away from Sprite with this beverage’s launch.

This new lemon-lime soda is sweetened with high fructose corn syrup for a more neutral sweetness than cane sugar and contains citric acid to add its citrusy kick. Available in 12-ounce bottles and cans, the brand hopes to capture younger consumers by airing its first Super Bowl commercial ad spot.

Though numerous lemon-lime sodas are on the market, few offer an authentic and refreshing experience – including Sprite, 7 Up, and Sierra Mist (though the latter ceased production last quarter). Although Sierra Mist no longer produces bottles for retail purchase in stores across the U.S. due to production issues, PepsiCo’s latest lemon-lime soda, Starry (introduced gradually into stores nationwide), promises “more robust citrus flavors more accurate to fruit while being more aromatic than Sierra Mist.

Generation Z will be targeted with this lemon-lime beverage under the slogan, “Starry Hits Different.” The drink promises a clean, crisp taste with a refreshing citrus burst. Furthermore, this soda features live probiotics for optimal digestive health and will feature live probiotics for digestion support.

Although its marketing may promise otherwise, Sprite Zero Sugar was an unsatisfying choice in our blind taste test. With a thick, syrupy flavor and overwhelming sweetness that suggests improper aspartame use, it performed poorly against competing major lemon-lime sodas. Meanwhile, their regular version was quite good, offering satisfying citrus twang with bubbly carbonation, unfortunately missing only its clean, bright taste of Sprite.

It’s caffeine-free

PepsiCo recently unveiled Starry, an energy drink free of caffeine designed to appeal to “a generation of irreverent optimists.” This marks PepsiCo’s fourth attempt in this lemon-lime category since Sierra Mist debuted in 1999 but ultimately failed to compete against 7-Up or Coca-Cola’s Sprite. Since then, Slice debuted in 1984, while Team has been around since the 1950s – all three products can now be found in regular and zero-calorie versions for consumers to try!

Starry contains similar ingredients to Sierra Mist, with the primary difference being high fructose corn syrup instead of cane sugar. Both beverages also have equal quantities of citric acid and natural flavoring; their labels vary as well; Sierra Mist features an eye-catching mountain logo with a vibrant color palette, while Starry opts for an understated approach, featuring black outlining on its label and an eye-catching “Starry” word mark on it.

Starry may or may not find success, as the soft drink industry has undergone significant transformation in recent years, with sales falling overall and younger consumers searching for healthier alternatives such as lemon-lime sodas gaining in popularity; according to market research firm Euromonitor’s reports on carbonated soft drink sales within the US market, lemon-lime drinks now represent 10%.

One thing is clear: Starry will face an uphill battle competing with Sprite, which currently dominates nearly three-quarters of its category. But if it can find its niche within the lemon-lime soda world, Starry could make quite an impression debut.

Any beverage’s success depends on how well it appeals to young consumers. One effective strategy for reaching this audience is through social media, where young adults tend to congregate. Furthermore, an attractive packaging design such as Starry Soda comes in several varieties, including lemon-lime soda, cranberry lime soda, and ginger ale soda.

It’s a Pepsi product.

PepsiCo is reinventing its lemon-lime soda with Starry. PepsiCo says Starry is an elegant, refreshing, caffeine-free lemon-lime beverage created for “a generation of irreverent optimists.” Available nationwide through retailers and food service outlets for purchase at $2.19 at Publix, Albertsons sells 20-ounce bottles at just $1.99 until February 25, 2023.

Starry was created to convey optimism and positive thinking, with social media marketing and a Hispanic-targeted business unit that have proved their effectiveness at selling salty snacks and sweet sodas to various customer groups. Furthermore, it alludes to Vincent Van Gogh’s famous Starry Night painting, which depicts beauty, creativity, and dreamlike movement.

Starry Lemon-Lime Soda comes in a light green and yellow can, is caffeine free, and prices competitively with Coca-Cola Sprite and 7 Up from Keurig Dr Pepper in its lemon-lime soda category. Currently, it can be found for purchase at Kroger on Emily Drive in Clarksburg.

PepsiCo has long attempted to displace Sprite as a market leader in lemon-lime soda beverages. Their previous efforts, such as Slice and Teem, failed to capture market share. If PepsiCo can effectively target Gen Z via TV commercials and digital ads and leverage influencers via platforms like TikTok, their efforts might pay off and change this category altogether.

We sampled a can of Sierra Mist’s new beverage and found that it differed significantly from what had previously been sold – notably its lower sweetness and sharper bubbles. Furthermore, unlike many old brands of soda that featured high fructose corn syrup as part of their formula, the new procedure did not have that taste – its citrus flavors were refreshing and clean-tasting instead.

The new brand’s packaging is vibrant and colorful, featuring an eye-catching blue and yellow background with stars. Its logo is playful yet energetic, with four-pointed stars embedded into its “S” curves – the company will use traditional TV advertising and digital channels like TikTok and YouTube to market its services to Generation Z consumers.

It’s a new product.

Starry, the new lemon-lime soda from PepsiCo (PEP), aims to challenge Coca-Cola’s market leader Sprite with regular and sugar-free varieties available to Generation Z consumers and caffeine free. PepsiCo hopes its launch will reach multicultural audiences through an eye-catching logo featuring stars and an amusing slogan containing Internet slang.

PepsiCo hopes the name, designed to appeal to an optimistic yet irreverent generation, will capture their attention, while their beverage itself promises crispness, clarity, and refreshment. However, PepsiCo has struggled in the lemon-lime market before, previously trying Sierra Mist, Slice, and Teem with little success.

Consumers have had mixed responses to Starry soda, some noting it tastes similar to Sierra Mist while others notice distinct differences. Where Sierra Mist uses high-fructose corn syrup for sweetness, Starry uses cane sugar for its lighter sweetness. Furthermore, Starry boasts “stronger citrus flavors that are truer to fruit and more aromatic” compared with Sierra Mist.

While PepsiCo’s new soda may not compare with Sierra Mist’s quality or taste, it still may take away customers from Sprite. Furthermore, this new offering may have better prospects in Hispanic markets where PepsiCo already has a strong presence with products like Lays and Doritos.

Although still in its infancy, this new drink has found significant support on social media. Twitter followers alone have eclipsed one million, while its official website features user-generated content related to it and features a search function so users can locate where their nearest store sells the beverage.

However, despite its cheeky name, this new lemon-lime beverage is a worthy contender in the lemon-lime market. Boasting smooth textures and subtle flavor profiles that set it apart from others in its class, this drink comes in various sizes for purchase across stores; Publix currently has 24-ounce bottles available with digital app coupons of just $1.99 until February 25th; Albertsons offers six-packs at $6.99 each.