Sierra Trading Post Reno, Nevada


Sierra Trading Post is an off-price Internet retailer offering brand-name outdoor gear, family apparel and footwear, sporting goods, and home fashions at 35-70% discounts. Their facilities include warehouses, fulfillment centers, photographic studios, and customer call centers – offering unbeatable savings.

Velocity is paramount when running a consumer-driven business like Sierra, so its fulfillment director Robin Jahnke works to increase efficiency by installing a tilt-tray sorter in their warehouse.

About Sierra Trading Post

Sierra Trading Post in Del Monte Plaza provides casual and outdoor clothing, footwear, accessories, and home furnishings. They feature camping, hiking, and climbing products and kid’s products in their corner section. Their home decor section includes pillows, bed skirts, and furniture rugs.

Sierra, founded in 1986, specializes in name-brand closeout and overstock merchandise at incredible savings. Their stores and e-commerce business offer outdoor gear, family apparel, shoes, clothing, and home fashions at great discounts – one of only five entrepreneur-owned off-price Internet retailers with 78 retail stores; TJX Companies own Sierra.

Sierra’s customers are avid outdoors enthusiasts participating in sports and leisure activities such as biking, snowboarding, skiing, camping, fishing, climbing, and traveling. Sierra employees must share this enthusiasm for outdoor living with its customers.

Sierra provides more than great clothing and accessories – it also offers an impressive selection of recreational vehicles, outdoor sporting goods equipment, and electronic tools – and toys suitable for children. Their store accepts various forms of payment, such as credit cards and PayPal; plus, their customer service team is on hand to answer questions regarding product features, warranties, and shipping options.

No matter your outdoor pursuits – hiking, running, yoga, or dog walking – Sierra has you covered with top-rated brands at amazing discounts. Sierra Trading Post was established in 1986 as an off-price retailer offering name-brand outdoor gear, clothing, shoes, and home fashions at discounted prices. Today it operates under its original owner’s management. Our company purchases name-brand overstocks, closeouts, and seconds at discounted rates and passes them along to its customers at 35-70% off retail. In addition to offering our items through catalog mailing services, we send millions of catalogs yearly! Sierra catalog is the premier e-commerce outlet for North American name-brand closeout and overstock merchandise. Headquartered in Cheyenne, Wyoming, with four stores in Greenwood Village, Reno, Boise, and Cody and a Technology Campus in Fort Collins, Colorado, Sierra currently employs approximately 300 associates across all locations.

Hours of Operation

Sierra Trading Post is an Internet retailer offering brand-name outdoor gear, family apparel, footwear, sporting goods, and home fashions at 35-70% daily savings. Established in 1986 and currently operating retail stores, a website, and a catalog business with over 10 million customers across multiple channels, buying overstocks and closeouts from thousands of name-brand vendors, its first catalog featured 16 pages hand drawn merchandise printed duotone.

Sierra’s network is powered by Extreme Summit X460 and X650 fixed switches, providing outstanding performance and resilience to simultaneously support millions of online transactions. These high-performance switches are equipped with 10GigE connections and ensure exceptional availability and performance within their respective networks.

Sierra Trading Post implemented Extreme Summit switches and various Cisco networking products, including their highly scalable Nexus 5596 switching platform for data centers and wide area networks (WAN). Sierra’s combination of Extreme’s converged network solutions with Cisco networking equipment enabled Sierra to achieve superior reliability, security, and scalability in its online commerce operations.

Established in 1986, Sierra Trading Post is an entrepreneur-owned multichannel retailer of name-brand overstock and closeout merchandise. Operating four retail locations – Boise, Idaho; Reno, Nevada; Cheyenne, Wyoming and Cody, Wyoming as well as an online store and call center – they sell dress, casual and outdoor clothing and shoes directly to customers at competitive prices. Their headquarters can be found in Cheyenne, Wyoming.

Sierra Trading Post can be easily reached from Del Monte Plaza on South Virginia Street by car, offering ample parking spaces. The store is close to local dining, shopping, and hotels; bike racks are also provided so visitors can arrive on two wheels. Sierra Trading Post operates Monday to Saturday with extended holiday hours.


Sierra Trading Post was established in 1986 as an Internet retailer offering name-brand closeout and overstock merchandise at discounted retail prices, providing over $3.5 billion of savings across outdoor gear, shoes, clothing accessories, home furnishings, and home decor categories such as outdoor gear shoes clothing accessories home furnishings home decor. Sierra Trading Post purchases brand-name overstocks closeouts seconds every day that provides 35 to 70% savings every day; additionally, they operate four outlet stores in Boise, ID, Reno, Nevada, Cheyenne Cody, Wyoming, plus their Technology Campus located in Fort Collins, CO where they work 35 to 70% daily savings! Harris Williams provided exclusive advice regarding Sierra Trading Post Inc’s sale to TJX Companies Inc in connection with this transaction.

Sierra Trading Post can be found in Reno’s Del Monte Plaza at the corner of Del Monte Lane and South Virginia Street. Open seven days a week, their phone number is 775-829-0800, and you can also reach them by email.

Sierra Trading Post provides an impressive selection of sporting goods, from camping and hiking equipment, climbing gear and hunting accessories, fishing tackle, and golf accessories to clothing and footwear for men, women, boys, and girls – including an adorable Kid’s Corner section offering diaper packs, hats, and slippers! You may even find matching sunglasses to complete your look! Additionally, Sierra Trading Post also carries gifts and home decor.


Sierra Trading Post is a premier retailer of name-brand closeout and overstock merchandise, featuring multichannel retail stores that provide outdoor gear, shoes, clothing, accessories, and home furnishings at 35-70% savings. Sierra Trading Post has four retail stores across Boise, Idaho; Reno, Nevada; Cody, Wyoming (with two stores); Cheyenne, Wyoming. As well as its call center in Cody – its website features a Hot Deals section offering deep discounts on select items!

Keith Richardson made a leap of faith and believed in the Golden Rule when he left Sportif USA to launch an adventure retailer called Sports Explored & Enjoyed (SEA). Once all pieces came into place, Richardson knew his dream had come true.

Sierra Trading Post’s initial catalog featured 16 pages of hand-drawn products printed in duotones, to which customers responded enthusiastically, and the company soon began expanding rapidly. By 1992’s end, Sierra had sold over 200,000 units and distributed more than 100,000 catalogs every week!

Sierra opens a 3,000-square-foot warehouse to meet their growing business, and customer service representatives use computers for ordering purposes. Sierra also introduced new product categories and printed its first color catalogs; by 2003, their staff numbers had reached 500 employees.

Sierra is revamping their online presence and adding “Sierra” to their URL, updating their website to provide customers with a cleaner look and improved navigation; additionally, Hot Deals have been implemented featuring daily special offers as well as PowerReviews, which uses reliable reviews to assist shoppers with making intelligent purchasing decisions.

Sierra Trading Post is one of the top 100 Internet retailers, according to Internet Retailer Magazine. This retailer purchases brand name overstocks, closeouts, and seconds from manufacturers and passes these savings onto customers at up to 70% discounts daily – offering outdoor gear such as shoes and boots as well as apparel and accessories with daily savings between 35-70%! Customers can save on home furnishings and equipment via Sierra’s online store!